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本章重點整理
6.1變革的過程
變革過程的兩種觀點
     ●靜水行船:組織視為在平靜大海中的巨輪。變革是過程中的偶遇風雨。
     ●湍流泛舟:組織好比湍急河流中的小艇。變革是預期中的自然狀況,而變革管理是一個連續的過程。
圖:引發變革的內外部力量
簡報1  
 
Kurt Lewin變革三步驟:成功的變革可以透過規劃達成。
     ●解涷(unfreezing):現狀是一個平衡的狀態,解涷是改變這種平衡的手段,可視為變革的預備,手段如下。
              -增加驅動力(driving forces):促進變革並遠離現狀。
              -減少約束力(restraining forces):降低反抗變革的變數,並使情況維持在現狀。
              -同時結合上述兩種方式。
     ●變革(changing):一旦現狀解涷後,即可開始變革。
     ●再涷結(refreezing):改變後的新局面必須再涷結,才能保持成果維持長久。
圖:變革的過程

解涷 變革 再解涷
變革的過程  
6.2什麼是組織變革
     ●組織變革(organizational change):人員、結構或技術改變。
     ●變革代理人(change agent):負責管理組織變革過程的人。
變革的類型可分為三類:結構變革、技術變革與人員變革。
     ●結構(structure)變革:權力關係、協調機制、集權化程度、工作再設計或其他類似變數的改變。
     ●技術(technology)變革:變革包含工作流程或方法與設備的調整。
     ●人員(people)變革:員工態度、期望、認知及行為的改變。
圖:變革的類型
變革類型  
組織發展:改變組織內部員工及工作人際關係的本質和品質。
圖:組織發展與技巧
 
簡報1  
6.3抗拒變革的管理術
     ●一個人抗拒變革的理由:不確定性、習慣性、損及個人利益,以及認為變革對組織沒有任何好處。
圖:減低抗拒變革的方法
簡報1  
6.4當代變革管理的議題
     ●改變組織文化
              -強勢的企業文化會抗拒變革,或成為管理者變革的阻礙。
              -文化的變革所要考量的單位為
     ●瞭解情境因素(有利的變革環境)
              -組織發生危機,例如財務危機、主要顧客流失等。
              -領導者換人。
              -組織
              -弱文勢文化的企業。
     ●完成文化變革(管理者要有耐心依照下列方式)
表:改變文化
  • 透過管理行為製造氛圍,尤其是高階管理者必須是正面模範。
  • 創造新的故事、象徵及儀式。
  • 員工的甄選與升遷制度,採取新的文化價值。
  • 改變組織的社會化過程,以配合新的文化。
  • 鼓勵接受新文化,並改變奬酬系統。
  • 以清楚明確的期望代替不成文規範。
  • 透過工作輪調與終止職務,撼動目前的次文化。
  • 透過員工參與獲得認同,並創造高度信任的風氣。
      ●引發成功的變革有以下三點:
              1.設定的組織變革是可行的。(組織可以承受變革)
表:可承受變革之公司的特性
  • 連接過去與未來
  • 使學習成為生活常態
  • 主動提供支援,並鼓勵改善與變革
  • 擁有多元化的團隊
  • 鼓勵各種意見紛呈
  • 保護突破性看法
  • 科技整合
  • 建立並深化互信
  • 堅持信念
  • 創業家性格
             2.瞭解在整個變革過程中所扮演的角色。(管理者須認清在整個變革過程中重要角色)             
             3.設定每一個員工在變革過程中的功能角色。(確保組織成員參與)
                   (根據統計,變革措施大多來自於非直接工作相關的外部人) 
6.5激發創新
     『創新是企業不斷成功的關鍵』
     『今日的創新可以確保明日的成功』
     ●創造力(creativity):藉由一種方法將不同的想法結合,或連結不同概念能力
     ●創新(innovation):將創意轉變為一個有用的商品工作方法的過程。
圖:激發創新的誘因
簡報1  
是非題
(O)1.市場是變革的一種外部因素。P.121
(X)2.經濟改變是變革的一種內部因素。P.121
(O)3.在『湍流泛舟』的比喻中,變革是預測期中的自然狀況,而它最後可能為一個連續的過程。P.121
(X)4.管理者可採取的變革基本上可分為三類:結構、技術和產品。P.123
(O)5.敏感度訓練是藉由非結構的群體互動來改變行為的一個方法。P.125
(O)6.改變人們及人際關係的本質和品質的技巧稱之為組織發展。P.124
(X)7.操控是直接採取威脅或武力脅迫的手段。P.128
(X)8.協商是暗中去試著影響他人,曲解和扭曲事實,或者隱瞞資訊。P.128
(X)9.當組織文化強烈時,文化變革較容易。P.129
(O)10.創造力是指藉由一種特殊方法將不同的想法結合,或以特定方法連結不同概念的能力。P.132
 
選擇題 
(c)1.罷工是下列何者變革因素可以促成管理政策和作法上變革的例子?(a)勞動力(b)設備(c)員工的態度(d)策略。P.121
(c)2.全球衰退的壓力迫使企業如何改變?(a)價格具競爭力(b)意識到品質(c)高效率的成本(d)保存原物料。
(d)3.內部力量激發出變革的需求,這些因素多半來自於外部衝擊下列何者?(a)競爭力(b)科技變革(c)顧客對公司產品的需求(d)組織內剖作業。
(a)4.針對組織變革,外部顧問通常是較_______,反之內部經理可能較________。(a)激烈的,深思的(b)抵抗的,大膽的(c)謹慎的,親切的(d)感興趣的,恐懼的。
(b)5.管理者每天工作會期待今天有新的挑戰來自競爭者、工作人員等,這是組織變革的哪一個觀點?(a)務實的(b)連續的(c)悲觀的(d)反應性的。P.121
(d)6.變革過程中解涷的階段可以想到下列何者?(a)解涷組織的鬆散由現在狀態到新的狀態(b)推動新的組織狀態(c)放鬆組織由舊的狀況到新的狀況(d)準備必要的變革。P.121
(d)7.公司決定銷售程序分散化,這是變革管理的哪一個種類?(a)技術(b)人員(c)競爭者(d)結構。P.123
(b)8.技術改變人與人工作關係間的人員與品質,是指?(a)作業(b)組織的發展(c)縮減(d)強健的。P.124
(d)9.實施變革包括鑑別組織中嗎一方面需要被變革與下列何者?(a)董事會討論(b)聘任顧問以證實變革是必要的(c)成立委員會決定變革的需要是真實的(d)讓變革程序開始啟動。
(c)10.下列何者不是適合讓組織文化可以容易變革的情境?(a)一個戲劇化危機的發生(b)弱勢文化(c)股票價格垂直跌落(d)組織年輕與小型。P.129
 
問答題 
1.比較靜水行船和湍流泛舟兩種變革觀點。
Contrast the calm waters and white-water rapids metaphors of change.

According to the calm waters scenario, an occasional disruption (a “storm”) means changing to deal with the disruption. On the other hand, the white-water rapids metaphor implies a dynamic environment with constantly changing paradigms and high levels of competition.

2.解釋Lewin的變革過程三步驟。
Explain Lewin’s three-step model of the change process.

In Lewin’s model, successful change usually occurs in three steps: unfreezing, change and refreezing. For unfreezing to occur, the organization must plan a move away from the status quo. To move away from this equilibrium, the organization undergoes an increase of the driving forces, which are forces pushing for change and/or a decrease in the restraining forces, which are forces that resist change. After unfreezing, the change

itself can be implemented. To make the change permanent, the new situation needs to be refrozen.

3.描述管理者如何改變結構、技術、人員。
Describe how managers might change structure, technology, and people.

To change structure, management can change structural components (i.e. jobs could be combined or levels eliminated). More rules and procedures could be implemented to increase standardization or employees could be empowered to make decisions so decision making could be faster.

Technology can be changed by changing the processes by which employees work to make them more efficient (i.e. the introduction of scientific management techniques).

Technology can be changed by introducing of new equipment, tools, or methods. Also, companies are becoming more technologically advanced by incorporation automation and/or computerization into their production lines.

Changing people involves changing attitudes, expectations, perceptions, and behaviors.

This can be done through organizational development initiatives that focus on people and the nature and quality of interpersonal work relationships.

4.第一線的員工可以當變革代理人嗎?請解釋你的觀點。
Can a low-level employee be a change agent? Explain your answer.

If the low-level employee is a low-level manager, it is possible that he or she could act as a change analyst, just as any manager can be a change agent. However, it is important to note that change should begin at the top and work its way done. Change is most successful when it is supported by top management. Also, it is important to remember that as organizations empower employees, they may empower them as change agents,also.

5.為什麼人會抗拒變革?如何降低抗拒程度?
Why do people resist change? How can resistance to change be reduced?

The main reasons people resist change are: uncertainty, habit, concern over personal loss, and the belief that the change is not in the organization’s best interest. The techniques for reducing stress include: education and communication, participation, facilitation and support, negotiation, manipulation and co-optation, and coercion. These tactics are summarized in Exhibit 6-5.

6.計劃性的變革通常較為公司組織所採用,但非計劃性的變革有效嗎?請說明。
How are opportunities, constraints, and demands related to stress? Give an example of each.

Student answers will likely vary. To generate discussion, you might ask students to think about the plans they have for this evening, or this weekend. Then ask what would happen if a friend called and suddenly offered them an opportunity to attend an event or to go visit another location. Would they do it? How could this situation be compared with unplanned organizational change?

7.公司組織通常會有吸收變革的限度,身為管理者,有哪些警訊是公司內的變革已經超出可以承受的範圍?
Planned change is often thought to be the best approach to take in organizations. Can unplanned change ever be effective? Explain.

Signs that an organization may have exceeded its capacity to change include an increasing level of resistance to change. If changes are negatively impacting employee work performance and behavior, the manager may discern that the organization has exceeded its capacity to change.

8.描述創新所必要的結構變數、文化變數、人力資源變數。
Organizations typically have limits to how much change they can absorb. As a manager, what signs would you look for that might suggest that your organization has exceeded its capacity to change?

The structural variables necessary for innovation include: organic structures, abundant resources, high interunit communication, minimal time pressure, and work and nonwork support. Cultural variables include: acceptance of ambiguity, tolerance of the impractical, low external controls, tolerance of risks, tolerance of conflict, focus on ends, open-system focus, and positive feedback. Finally, the human resource variables are:

high commitment to training and development, high job security, and creative people.

9.創新容許犯錯,但太多次的錯誤會危害個人職涯,你是否同意?為什麼?
Describe the structural, cultural, and human resources variables that are necessary for innovation.

This question offers an opportunity to set up a debate in class. Ask half of the students in the class to argue that being wrong can be fatal, and have the remaining half of the class argue that being wrong does not have to be fatal.

Students must, however, understand and be able to incorporate the relationship between nurturing innovation and “punishing” failure.

10.培養創新能力的涵義是什麼?
 Innovation requires allowing people to make mistakes. However, being wrong too many times can be disastrous to your career. Do you agree? Why or
why not? What are the implications for nurturing innovation?

If an organization punishes employees for failing, employees will cease to “take a chance” on a new innovation, and innovative activity will decline.

 
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